ECF Marketing has brought together the top Pay-Per-Click (PPC) innovators and experts in the world. Our staff includes the pioneers that were instrumental in the initial development of PPC advertising. They developed the optimization training used today to internally train search engine employees. PPC is an Internet-based advertising model, where advertisers pay the site that hosts their ad only when their ad is clicked. Advertisers bid on keyword phrases relevant to their target market with the search engines. Contact us for a consultation, personalized assessment and detailed payback analysis.
ECF Marketing Corporation is a consortium of over 20 Search and Social Marketing Professionals. We work together to provide solutions for every aspect of your internet marketing campaign. We provide a team of professionals who each have proven track records and years of experience in their areas of expertise, plus we each have strong working relationships with each other. Combined, we have over 150 years of experience designing websites, web systems, Internet and traditional marketing campaigns.
We initially provide a Marketing Intelligence Assessment to determine your unique marketing challenges. Our team understands that a successful internet and search engine marketing campaign requires a strategic integration of services and teams. Once we drill down t the your most essntial data, we will then have an insight into how to design you pay-per-click marketing campaing to provide the results needed.
No one marketing tool is capable of solving all of company’s challenges. This is the winning edge the ECF Marketing team brings to the table, their long experience in providing comprehensive traditional and cutting edge marketing solutions. Our command of such a wide array of marketing tools by our team provides a balanced marketing program for our clients.
In addition to our comprehensive knoledge of SEO, paid search market and expert network, we will provide a PPC marketing strategy consultation to research your keywords and targeted audience’s online habits as well as your competitor’s website visitors and online marketing efforts. We can then create compeling ad copy to drive customers to your landing page and provide new creative design that will support your PPC advertising efforts.
There are two ways we negotiate cost per click: flat rate or bid-based. In both cases we consider the potential value of a click from various sources. Audience targeting is key, and a deciding factor that plays into successful PPC campaings is the target audience’s interest (defined by their search terms or the page content they are browsing), what’s teir purchasing intent, location (geo targeting), and when they tend to browse.
We also provide API access to pay per click advertising data from Google, Yahoo, and MSN with a centralized keyword management interface. Also available is a PPC bid management solution integrated with keyword management interface and customizable PPC report suite with ad copy and landing page analytics.
Data Mining – ECF Marketing has access to consumer data about your competitors’ website visitors. By leveraging this data, we are able to expose competitive opportunities left by your competitor’s online business model inccluding their pay per click advertising, thus improving the results of your PPC investment, Our key alliances with a host of proven resources for specialized Internet marketing challenges, data collecting, and analytical research will increase the effectiveness of your campaign.
In order to fully optimize your bids, we evaluate large amounts of data to use for decision making. As a result, we only take on clients seriously committed to making their PPC campaign successful. The primary aspects of PPC campaign management we help you with include:
1. Campaign Auditing – We will analyze your current campaign and make recommendations based on our findings. This evaluation process means you pay the least amount necessary to achieve your PPC campaign goals, which allows you to avoid profit draining issues and allocate those profits towards more essential business processes.
2. Competitive Keyword Research & Analysis – We track how well each of your keywords converts during the month. Your keywords are monitored on a daily basis to ensure your campaign maintains a fresh, yet competitive, approach. In addition, we will use our advanced keyword research tools to identify high volume keywords and analyze the competition’s PPC strategy to provide you with effective, data-driven recommendations.
3. Google Display Network Advertising – Google Display Network allows you to advertise on other websites, including mobile sites, with images, videos, and text. We can help you optimize your Google Display Network campaign for contextual, interest-based, retargeting, and demographically-based advertising.
4. Reporting – Communicating with clients is one of our primary strengths. The typical PPC reporting analyst compiles data from Adwords into Excel, which may be more appropriate for professionals interacting with PPC on a daily basis. However, we have our own proprietary reporting tool that makes PPC campaign especially easy to understand for our clients, who typically do not have the time necessary to interpret all the information on their own.
Running a successful campaign involves skillfully interpreting large amounts of data, and is difficult for even experienced professionals to understand. Your report includes critical metrics that help you concretely understand the success of your campaign, including:
5. Google Analytics Tracking – To analyze the ongoing success of your PPC search campaign, we use Google Analytics. Our knowledgeable team will implement this tool to assist in monitoring your PPC campaign goals for ongoing success.